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We take your privacy very seriously and we ask that you read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use and share personal data, your rights in relation to your personal data and on how to contact us and supervisory authorities in the event you have a complaint.

Italicised words in this privacy notice have the meaning set out in the Glossary of Terms at the end of this document.

Who we are

Entire FS Ltd collects uses and is responsible for certain personal data about you. When we do so we are required to comply with data protection regulation and we are responsible as a data controller of that personal data for the purposes of those laws.

When we mention “Entire FS”, “we”, “us” or “our” we are referring to Entire FS Ltd.

We are a company registered in England and Wales (company number 08630236 whose registered office is at The Warrant House, High Street, Altrincham, Cheshire, WA14 1PZ. Entire FS Ltd is authorised and regulated by the Financial Conduct Authority. Entire FS Financial Services Register number is 623856.

We provide you with advice on Mortgages, Insurance, Pensions and Investments.

The personal data we collect and use

  1. In the course of providing our service to you we may collect the following personal data when you provide it to us:
    1. contact information
    2. identity information
    3. financial information
    4. employment status
    5. lifestyle information
    6. health information
    7. data about criminal convictions or offences
    8. details of any vulnerability
    9. health information of your family
    10. details of your dependents and/or beneficiaries under a policy (If you are providing information about another person we expect you to ensure that they know you are doing so and are content with their information being provided to us. You might find it helpful to show them this privacy notice and if they have any concerns please contact us in one of the ways described below.)]
    11. product details

Information collected from other sources

  1. We also obtain personal data from other sources in the course of providing our intermediary services. Where we obtain this information from another party it is their responsibility to make sure they explain that they will be sharing personal data with us and, where necessary, ask permission before sharing information with us.
  2. The personal data we obtain from other sources may include the following:
    1. From lenders and/or product providers:
      • product details, current mortgage/insurance information including payment profiles
    2. From identification and verification checking agencies:
      • identity information
      • sanction check information
    3. from employers/accountants/HMRC:
      • information relating to income and its sources
    4. from solicitors/licensed conveyancers:
      • Legal information relating to property transactions, past and present

How we use your personal data

  1. We will only collect your information with your permission where it is necessary, fair and lawful to do so. We will collect and use your information only where:
    1. You have given us your consent for marketing
    2. The collection is necessary to provide the product or service you have requested
    3. It is necessary for us to meet our legal or regulatory obligations
    4. It is in the legitimate interests of Entire FS, e.g. to deliver appropriate information and guidance in relation to regulatory or legal change If you do not wish us to collect and use your personal information in these ways, it may mean that we will be unable to provide you with services.

Who we may share your information with

  1. We may share your information with third parties for the reasons outlined in “What we collect & use your information for”. These third parties include:
    1. Companies who are providing you with the recommended product or service, for example an investment platform or insurance company
    2. Our regulators and supervisory authority e.g. the Financial Conduct Authority (FCA) or the Information Commissioner’s Office (ICO)
    3. Law enforcement, credit and identity check agencies for the prevention and detection of crime
    4. HM Revenue & Customs (HMRC) e.g. for the processing of tax relief on pension payments for the prevention of tax avoidance We will never sell your details to someone else. We will work within our obligations to keep your information safe and secure.

Special category data

  1. Certain types of personal data are considered more sensitive and so are subject to additional levels of protection under data protection legislation. These are known as ‘special categories of data’ and include data concerning your health, racial or ethnic origin, genetic data and sexual orientation. Data relating to criminal convictions or offences is also subject to additional levels of protection.
  2. We may process:
    1. health information and lifestyle information when providing intermediary services in relation to a protection insurance product; and/or
    2. criminal conviction or offence information when providing intermediary services in relation to a general insurance product
  3. In addition to the lawful basis for processing this information, we will be processing it either (i) for the purpose of advising on, arranging or administering an insurance contract or (ii) for the establishment, exercise or defence of legal claims.
  4. In the course of our activities relating to the prevention, detection and investigation of financial crime, we may process criminal conviction or offence information. Where we do so, in addition to the lawful basis for processing this information, we will be processing it for the purpose of compliance with regulatory requirements relating to unlawful acts and dishonesty.


  1. We may use personal data we hold about you to help us identify, tailor and provide you with details of products and services from us that may be of interest to you. We will only do so where we have obtained your consent and then will do so in accordance with any marketing preferences you have provided to us.
  2. In addition, where you provided your consent, we may provide you with details of products and services of third parties where they may be of interest to you.
  3. You can opt out of receiving marketing at any time. If you wish to amend your marketing preferences please contact us:
    1. By phone: 0161 711 0999
    2. By email:
    3. By Post:  The Warrant House, High Street, Altrincham, Cheshire, WA14 1PZ
  4. In addition, you can opt out of receiving marketing at any time by clicking the ‘unsubscribe’ link at the bottom of every email.

Whether information has to be provided by you, and if so why

  1. We will tell you if providing some personal data is optional, including if we ask for your consent to process it. In all other cases you must provide your personal data in order for us to provide you with intermediary services.

How long your personal data will be kept

  1. We will hold your personal data for differing periods of time depending upon the reason we have for processing it.
  2. Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.
  3. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes

 Transfer of your information out of the EEA

  1. We will not transfer your personal data outside of the European Economic Area or to any organisation (or subordinate bodies) governed by public international law or which is set up under any agreement between two or more countries.
  2. You have a right to ask us for more information about the safeguards we have put in place as mentioned above. To learn more, please see ‘Your rights’ below.

Your rights

  1. You have legal rights under data protection regulation in relation to your personal data. These are set out under the below headings:
    1. To access personal data
    2. To correct / erase personal data
    3. To restrict how we use personal data
    4. To object to how we use personal data
    5. To ask us to transfer personal data to another organisation
    6. To object to automated decisions
    7. To find out more about how we use personal data
  2. We may ask you for proof of identity when making a request to exercise any of these rights. We do this to ensure we only disclose information or change your details where we know we are dealing with the right individual.
  3. We will not ask for a fee, unless we think your request is unfounded, repetitive or excessive. Where a fee is necessary, we will inform you before proceeding with your request.
  4. We aim to respond to all valid requests within one month. It may however take us longer if the request is particularly complicated or you have made several requests.  We will always let you know if we think a response will take longer than one month. To speed up our response, we may ask you to provide more detail about what you want to receive or are concerned about.
  5. We may not always be able to fully address your request, for example if it would impact the duty of confidentiality we owe to others, or if we are otherwise legally entitled to deal with the request in a different way.

To access personal data

  1. You can ask us to confirm whether or not we have and are using your personal data. You can also ask to get a copy of your personal data from us and for information on how we process it.

To rectify / erase personal data

  1. You can ask that we rectify any information about you which is incorrect. We will be happy to rectify such information but would need to verify the accuracy of the information first.
  2. You can ask that we erase your personal data if you think we no longer need to use it for the purpose we collected it from you.
  3. You can also ask that we erase your personal data if you have either withdrawn your consent to us using your information (if we originally asked for your consent to use your information), or exercised your right to object to further legitimate use of your information, or where we have used it unlawfully or where we are subject to a legal obligation to erase your personal data.
  4. We may not always be able to comply with your request, for example where we need to keep using your personal data in order to comply with our legal obligation or where we need to use your personal data to establish, exercise or defend legal claims.

To restrict our use of personal data

  1. You can ask that we restrict our use of your personal data in certain circumstances, for example:
    1. where you think the information is inaccurate and we need to verify it;
    2. where our use of your personal data is not lawful but you do not want us to erase it;
    3. where the information is no longer required for the purposes for which it was collected but we need it to establish, exercise or defend legal claims; or
    4. where you have objected to our use of your personal data but we still need to verify if we have overriding grounds to use it.
  2. We can continue to use your personal data following a request for restriction where we have your consent to use it; or we need to use it to establish, exercise or defend legal claims, or we need to use it to protect the rights of another individual or a company.

To object to use of personal data

  1. You can object to any use of your personal data which we have justified on the basis of our legitimate interest, if you believe your fundamental rights and freedoms to data protection outweigh our legitimate interest in using the information. If you raise an objection, we may continue to use the personal data if we can demonstrate that we have compelling legitimate interests to use the information.

To request a transfer of personal data

  1. You can ask us to provide your personal data to you in a structured, commonly used, machine-readable format, or you can ask to have it transferred directly to another data controller (e.g. another company).
  2. You may only exercise this right where we use your personal data in order to perform a contract with you, or where we asked for your consent to use your personal data. This right does not apply to any personal data which we hold or process outside automated means.

To contest decisions based on automatic decision making

  1. If we made a decision about you based solely by automated means (i.e. with no human intervention), and the decision made by us produces a legal effect concerning you, or significantly affects you, you may have the right to contest that decision, express your point of view and ask for a human review. These rights do not apply where we are authorised by law to make such decisions and have adopted suitable safeguards in our decision making processes to protect your rights and freedoms.

To obtain a copy of our safety measures for transfers outside of Europe

  1. You can ask for a copy of, or reference to, the safeguards we have put in place when your personal data is transferred outside of the European Economic Area. We are not required to share details of these safeguards where sharing such details would affect our commercial position, or create a security risk.]

You can contact us for more information

  1. If you are not satisfied with the level of information provided in this privacy notice, you can ask us about what personal data we have about you, what we use your information for, who we disclose your information to, whether we transfer it abroad, how we protect it, how long we keep it for, what rights you have, how you can make a complaint, where we got your data from and whether we have carried out any automated decision making using your personal data.
  2. If you would like to exercise any of the above rights, please:
    1. email or write to Data Protection Officer at or The Warrant House, High Street, Altrincham, Cheshire, WA14 1PZ;
    2. let us have enough information to identify you, e.g. name, address, date of birth;
    3. let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill); and
    4. let us know the information to which your request relates.

Keeping your personal data secure

  1. We have appropriate security measures in place to prevent personal data from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal data to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.
  2. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

Our supervisory authority

  1. If you are not happy with the way we are handling your information, you have a right to lodge a complaint with the Information Commissioners Office. It has enforcement powers and can investigate compliance with data protection regulation (
  2. We ask that you please attempt to resolve any issues with us before the ICO.

How to contact us

  1. Please contact our Data Protection Officer if you have any questions about this privacy notice or the information we hold about you.
  2. If you wish to contact our Data Protection Officer, please send an email to or write to The Warrant House, High Street, Altrincham, Cheshire, WA14 1PZ.

Glossary of Terms

we, us or our Entire FS Ltd  is a Ltd company registered in England and Wales company number 08630236 and having its registered office at The Warrant House, High Street, Cheshire, WA14 1PZ.
contact information these are details that can be used to contact a person, including title, first name, surname, personal telephone number, fax, email address, home address, country, postcode or city of residence. This may also include work contact information such as work telephone number, fax, work email and work address
data controller means a natural or legal person (such as a company) which determines the means and purposes of processing of personal data. For example, we are your data controller as we determine how we will collect personal data from you, the scope of data which will be collected, and the purposes for which it will be used in the course of us providing you with intermediary services
data protection regulation applicable data privacy and protection laws
employment status this is information about your work, if you are employed, self-employed, unemployed, a student or on job seeker allowance
FCA the Financial Conduct Authority, being the independent watchdog that regulates financial services
financial information this is information relating to your financial status, including salary/income, outgoings/expenditure, tax rate and P60
health information this is information relating to your medical history, including symptoms, diagnoses, procedures and outcomes, as well as information about your height and weight. This could include previous and current or persistent medical conditions and family medical history
identity information this is any information that can be used to distinguish a person or verify their identity, such as name, date of birth, place of birth, gender, marital status, national identity card/number, passport, drivers licence and national insurance number
intermediary services

these are the services we provide to you in relation to the products, which may include:

  • Mortgages
  • Insurance
  • Pensions and Investments
lenders a mortgage lender (for a list of current lenders which we work with, please contact us – see How to contact us above)
lifestyle information this includes both work and leisure behaviour patterns. Most relevant to your products may be your smoker status, alcohol consumption, health, retirement age and exercise habits
product this is an investment, pension, mortgage, protection or general insurance product in respect of which we provide intermediary services to you
product provider a company which provides investment, pension, protection and/or general insurance products (for a list of product providers which we work with, please contact us – see How to contact us above)
sanction check information this is information relating to your politically exposed persons (PEPs) status and Her Majesty’s Treasury financial sanctions status, which is recorded to prevent fraud and money laundering
vulnerability a vulnerable consumer is someone who, due to their personal circumstances, is especially susceptible to detriment, particularly when an advisory firm is not acting with appropriate levels of care. These customers are more likely to suffer severe detriment if something goes wrong. Details of vulnerability fall in to the following categories: health; resilience (financial); life events; and capability (financial knowledge/ confidence)